There are a series of attitudes and behaviors that do not benefit the company’s management at all. Due to the influence of a variety of factors, such as lack of maturity, inexperience or even lack of more adequate guidance, small and medium-sized entrepreneurs may be incurring in some of these uninteresting behaviors for the smooth running of the business. Meet 5 of them and take the first step to avoid them!
1 – Being too friendly or too approachable
The important thing is to be a leader, not the collaborators’ best friend, nor the inaccessible boss. Without a doubt, it is fundamental to be friendly and cordial when dealing with people, however, being too informal or too friendly can interfere with imposing authority and decision-making power. It is important to keep leadership in focus, think about the company’s objectives and not allow obstacles in the relationship with professionals to prevent you from correcting behaviors, guiding, delegating tasks and demanding responsibility.
On the other hand, not knowing how to listen and being the inaccessible, hard-line boss also distances the relationship with the team. Leadership doesn’t mean knowing everything. In fact, the leader often understands that other employees can propose better solutions and better understand the organization’s demands and problems.
Being unapproachable and limiting communication will not only make it difficult for employees to perceive you as a leader, it can also result in demotivation. It is even natural that professionals find it difficult to accept participating in a project, to contribute to the achievement of a goal or even to express opinions when they realize that the superior does not communicate well and always puts himself above them.
Managing people involves a balance of dosage in this relationship that is established for professional purposes. In fact, work relationships start from personal interaction. Hence the importance of maintaining polite communication, treating people by name and, at the same time, being recognized for leading, guiding and demanding, maintaining a good relationship with everyone.
2 – Ignore the importance of investment in disclosure and media
Keeping the company operating properly, with fluid processes and well managed is not enough, it is essential to position it in the market, build and cultivate — and publicize — an image.
Regardless of the field of activity, advertising expenses are not superfluous, they are a form of investment. To publicize the company is to interact with the market and represents an effective method in conquering space, recognition and public reach. There is no way for consumers to know a product if no one has ever shown it to them, right? Nor how to recognize that the company proposes a solution to his problem if he does not know where the company is or in which segment it operates.
For marketing professionals, it is essential to deal with metrics because they are what indicate the return, in effective numbers, of the investment made in media and publicity. When the entrepreneur becomes aware of these numbers, he quickly realizes that it is necessary to invest again in the strategy.
3 – Being too inflexible or too permissive
Inflexibility does not mix with leadership. Professionals who are truly led generally feel comfortable debating or proposing alternatives to deal with issues that arise. It is not only the knowledge of the one who, in fact, must make the decisions that counts. The professionals around you probably have a lot to contribute, as long as they have the opportunity to express it.
On the other hand, being too permissive will set precedents for deadlines to be broken, as well as other bad conduct for the business to be repeated. From time to time, it is necessary to reiterate and clarify rules and guidelines, this will help professionals to understand the company’s priorities, good practices and the organization’s own culture.
4 – Forward the financial management of the company to third parties
It is best to always be in front of the company’s cashier. Today, small and medium businessmen have more technological resources to monitor and exercise control over financial operations. This is an essential task! Delegating to others or not giving due importance to financial management can lead the company to risky paths, or culminate in successive unforeseen circumstances that may unbalance the business’ cash flow.
If there are management tools with advantageous features to exercise financial control more dynamically, why not use them? Tools that work online end up being more practical in terms of data storage and are also fully developed to treat information safely. It is the evolution of a technological resource that should be taken advantage of.
5 – Losing focus: not having a clear objective and a well-defined target audience
It takes a lot of energy to manage an unfocused company, which does not maintain constancy in a certain direction and cannot reach a specific audience. It even confuses the company’s image in the market.
The trajectories of businesses that achieved good results have in common the definition of clear strategies from the beginning. Therefore, dedicate efforts to this step and review what was stipulated with some frequency. Check that the company’s actions are aligned with the objectives and always move with these as a basis. This gives more security for decision-making — and supports many others.